The A-Points system has been developed by Aurora Bar Code Technologies to address the local fan loyalty markets being developed at colleges and universities throughout Canada and the United States. In simple terms, A-Points allows the school's athletic program to easily and efficiently record which students (and potentially members of the general public) attended specific athletic events. The accumulated points might be used to buy event tickets or cashed in for prizes, or might strategically be used to reward fans of the school's teams by giving them priority ticket purchasing power for coveted events.

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